The Loyd brand first appeared in the Mokate company's offer in autumn of 2002 – as Loyd Tea. Since 2003, the company builds all of its tea production on the recipes and supplies from the legendary London tea house – Thompson Lloyd & Ewart (on the market since 1760). Through many years on the market, Loyd has been enriched by many new recipes. It currently consists of dozens of product items of almost all kinds of traditional and fruit blend teas. In 2011, the line Loyd Tea was officially renamed as LOYD.